By Mark Tullis | Posted - Dec 23rd, 2022

 

 

 

 

Impartner Expands Partner Ecosystem

Impartner announces partnerships with Syncari and Tray.io. While Impartner has long had partnerships with Microsoft Dynamics 365 and Salesforce, these new integrations bridge the gap between a company’s additional direct sales systems and Impartner's flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions.

Impartner is a Salt Lake City-based provider of channel management technologies that help companies manage their partner relationships, drive demand through partners. and accelerate revenue and profitability through indirect sales channels.

“Because partnerships inherently span cross-departmental teams, strategic projects, and critical systems, it is becoming increasingly more challenging to centralize ecosystem technology management,” said Gary Sabin, VP of Product at Impartner. “With these integrations, we not only have provided a single entry-point to all Partner Relationship Management (PRM) activity but have immensely increased the overall value connectivity of PRM within an organization’s technology infrastructure.”

The partnerships with Syncari and Tray.io provide secure data exchange between critical business systems, such as a CRM, or data warehouse. In addition, the partnerships ensure that channel performance and partner data remains accurate and accessible within Impartner's central PRM system, enabling channel, operations and sales teams to trust the information they are acting on.

  • Syncari enables RevOps teams to align, analyze, and activate trusted customer data. Through data management, workflow automation, and multi-directional sync, Syncari accelerates the unification and normalization of data to create distributed truth across the tech stack.
  • Tray.io is low-code automation that turns unique business processes into repeatable and scalable workflows. Unlike iPaaS (Integration platform as a service) solutions, which are expensive, complex, and code intensive, Tray.io’s flexible self-service platform builds integrations using any API and connect enterprise applications at scale without incremental costs. 

In his keynote at ImpartnerCon 2022, Jay McBain, Chief Analyst at Canalys shared,"Ecosystems are different from traditional indirect channels in that they are untethered to the financial transaction and focused more on partner co-innovation, value creation and network effects. Since 75% of world trade flows indirectly, ecosystem technology is the fastest-growing SaaS category,"said McBain. 

Impartner says its customers, which include Honeywell, Qualtrics (video below), and Vertiv, have seen channel revenue growth by an average of 32.3% in the first year of use.

 

 
Mark Tullis
About the Author

Mark Tullis - Mark is a co-founder and writer for TechBuzz. Born and raised in Ogden, Utah, Mark attended Weber State, Brigham Young, and Tufts Universities. He has worked in tech and publishing since the mid-1990s.

 

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