The company offers marketing management software for teams to collaborate and automate marketing efforts. Tasks that might have historically been managed face to face, like proposals, approvals, and scheduling, are all managed in Workfront’s software. The COVID-19 pandemic likely catalyzed the acquisition when it drove virtually every office into remote work. Workfront has over 3,000 customers and one million users, including household names like T-Mobile, Home Depot, Deloitte, Cisco, and ADP payroll services.
Adobe Announces Intent to Acquire Workfront for $1.5 Billion, Austin Craig, November 10th, 2020